Clear thinking on building software
No-nonsense guides on what building software really costs, what to put in an MVP, and how not to get it wrong when choosing who to work with. The things we tell a client before we start.
AI automation How much does it cost to automate business processes with AI (real 2026 pricing)
Automating a process with AI costs between €500 and over €60,000, depending on the type. The range means nothing without knowing what you are automating and what drives the price. This is the honest guide to budgeting your automation.
AI automation When Make/Zapier falls short: when to move to custom automation
Zapier and Make are perfect to start, but there comes a point where the bill spikes, scenarios become unmaintainable and the limits hold you back. These are the signs you have hit the ceiling and what custom automation gives you.
The best alternative to Plain Concepts
Plain Concepts is one of the largest software and AI consultancies in Spain, ideal for large corporate programs. If you want a senior team that designs, builds and maintains your product end to end —without management layers or huge project minimums— Edisik is the direct alternative.
Hiring an agency 7 mistakes to avoid when hiring a software development agency
Some companies lose more than €40,000 and half a year of calendar time by picking the wrong development agency. These are the 7 most common hiring mistakes and how to avoid them before you sign.
Product & MVP MVP Development: what to build first (and what NOT to build)
80% of MVPs include features nobody needed. We share a framework for deciding what to include, what to cut, and how to validate your hypothesis without wasting months on what does not bring you closer to product-market fit.
Costs & budget How much does it cost to build a custom web application in 2026
Most custom web applications cost between €6,000 and €100,000, depending on scope. The range means nothing without understanding which factors drive the budget. This is the honest guide to estimating your project.